Acuity Scheduling vs ROXO Hub for Lash Artists 2026

Most lash artists sign up for Acuity Scheduling because it looks polished — then spend hours connecting Stripe, rebuilding a booking page from scratch, and realising deposits still aren't configured. Acuity is a capable scheduling tool, but it was designed for general appointment businesses, not specifically for lash artists managing patch-test waivers, fill cycles, and no-show deposits. This article compares Acuity Scheduling and ROXO Hub head-to-head on the six features that matter most to lash businesses in 2026.

How We Compared These Platforms

Both tools were evaluated against six criteria that determine whether a booking platform actually works for a lash business:

• Booking customisation — service types, fill vs. full-set pricing, patch-test buffers
• Deposit and no-show protection — how easily you can secure bookings with a deposit
• Client forms and waivers — digital intake, consent, and patch-test documentation
• Built-in payments — whether you need a separate payment account or not
• Marketing and rebooking tools — promos, follow-ups, review collection
• Total monthly cost — including every third-party tool required to run a full lash setup

Acuity Scheduling — What Lash Artists Get

Acuity, now owned by Squarespace, is one of the most established scheduling platforms available. You can create unlimited appointment types — classic sets, volume sets, lash fills, patch tests — with custom durations, pricing, and buffer times between clients. Intake forms are a genuine strength: you can add custom questions, checkboxes, file uploads, and require client sign-off before a booking is confirmed. Email and SMS reminders are available on the Growing plan and above.

Deposits are supported, but only after connecting a third-party processor — Stripe, Square, or PayPal. Acuity does not process payments natively. This means your setup involves at least two separate accounts, and standard transaction fees apply on top of your Acuity subscription. There is no built-in website builder, no gift cards, no marketing campaigns, and no instant payouts.

Acuity pricing starts from $16/month on the Emerging plan (billed annually, as of 2026 — verify directly at acuityscheduling.com). SMS reminders and multiple staff calendars require the Growing plan, starting from $27/month billed annually. The Powerhouse plan starts from $49/month and adds advanced reporting and HIPAA compliance.

ROXO Hub — What Lash Artists Get

ROXO Hub is built for solo service providers and small teams — lash artists, nail techs, barbers, and similar micro-businesses. At $39.99/month flat, it replaces the combination of tools most lash artists are currently paying for separately, with no per-feature add-ons and no hidden fees.

Head-to-Head: Where the Real Differences Are

Booking Customisation

Both platforms support custom service menus with distinct pricing and durations. Acuity has an edge for complex scheduling scenarios — multi-location studios with many staff and intricate availability rules. For a solo lash artist or a small shared suite, ROXO Hub covers every service type you need: lash fills, classic full sets, volume sets, mega-volume, and patch-test appointments, each with its own duration and price point.

Deposits and No-Show Protection

Acuity supports deposits, but only after connecting a Stripe, Square, or PayPal account. ROXO Hub's optional deposit feature is built directly into the booking flow — if you choose to enable deposits, clients are charged when they confirm the appointment, with no external account setup. You can also store a card on file for no-show protection without requiring an upfront deposit, giving you flexibility based on how your clients prefer to book.

Payments and Payouts

Acuity does not process payments natively — it routes transactions through your connected processor. Stripe's standard rate of 2.9% + 30 cents per transaction means a lash artist processing $3,000/month in bookings pays roughly $117 in transaction fees before their Acuity subscription even starts. ROXO Hub's payment processing is native and fully integrated, with same-day payouts so your revenue is available immediately — not sitting in a processor queue overnight.

Marketing and Client Retention

Acuity has no built-in marketing tools. Promotional campaigns, follow-up messages, gift card sales, and review collection all require separate platforms — and separate subscription costs. ROXO Hub includes all four. For lash artists whose income depends on clients rebooking every two to three weeks, automated follow-ups and gift card sales directly support a full, consistent calendar without adding another tool to manage.

Total Monthly Cost

A realistic Acuity setup for a working lash artist — Growing plan at $27/month (billed annually) plus transaction fees on $2,500 in monthly bookings (roughly $95) plus a basic website ($15/month) — adds up to over $135 per month before any marketing tool. ROXO Hub at $39.99/month flat covers every one of those components. That's a difference of nearly $100 per month for equivalent capability.

*Annual billing rates, as of 2026 — verify directly at acuityscheduling.com.

Verdict: Which Platform Is Right for Your Lash Business?

Acuity Scheduling is a well-built scheduling tool. If you are already embedded in the Squarespace ecosystem, have a payment processor configured, and mainly need scheduling logic and strong intake forms, Acuity works. But most solo lash artists and small suites don't want to manage multiple logins, reconcile multiple invoices, and troubleshoot integrations between tools they never asked to stitch together.

ROXO Hub wins on value, simplicity, and completeness for lash businesses. At $39.99/month, it covers booking, payments, waivers, optional deposits, a client-facing website, marketing campaigns, gift cards, and instant payouts — without an external Stripe account, a separate website builder, or a marketing subscription. For a lash artist who wants to spend less time on admin and more time behind the bed, ROXO Hub is the stronger choice in 2026.

Pricing, features, and product details above are based on publicly available information at the time of writing and may have changed. Always verify directly with each provider before making a purchasing decision. ROXO Hub strives for accuracy but makes no guarantees regarding third-party product information.

Frequently Asked Questions

Does Acuity Scheduling work for lash artists?

Yes, Acuity supports unlimited appointment types, intake forms, and automated reminders — all relevant to lash businesses. The platform's main limitation for lash artists is that it requires a separate payment processor to handle deposits and checkout, and does not include a website builder or marketing tools natively.

Is Acuity Scheduling worth it for a solo lash artist?

Acuity works well if you already have a Squarespace site and a payment processor configured. For a solo lash artist building from scratch, the tools you need to add — a payment processor, a website, and a marketing platform — make the true monthly cost significantly higher than the subscription price alone. ROXO Hub covers all of those components in one $39.99/month subscription.

What's cheaper than Acuity Scheduling for lash businesses?

ROXO Hub at $39.99/month costs more than Acuity's entry-level Emerging plan (from $16/month billed annually), but includes built-in payments, a website builder, marketing tools, and instant payouts — tools lash artists would otherwise pay for separately. When you account for the full stack of tools required to operate, ROXO Hub is typically the more cost-effective solution overall.

Does Acuity Scheduling require a payment processor to take deposits?

Yes. Acuity does not process payments natively. To collect deposits or accept booking payments, you must connect a third-party processor — Stripe, Square, or PayPal — and their transaction fees apply on top of your Acuity subscription cost.

Can ROXO Hub handle lash fill scheduling and client waivers?

Yes. ROXO Hub lets you create distinct service types for lash fills, full sets, volume sets, and patch-test appointments, each with custom durations and pricing. The platform includes digital intake forms and consent waivers stored in each client's profile, so patch-test documentation and allergy history are always on file when a client books.

Which booking software is best for lash artists in 2026?

For lash artists who want an all-in-one platform — booking, payments, waivers, website, and marketing — ROXO Hub is the strongest choice at $39.99/month flat. Acuity is a solid option if you already have a Squarespace site and a payment processor in place and primarily need scheduling logic and intake forms.