Best PMU Business Software 2026: Booksy vs GlossGenius vs ROXO Hub

A microblading session runs 2–3 hours, costs clients $400–$800, and legally requires a signed consent form before you pick up a needle — yet most permanent makeup artists are still juggling three separate tools just to handle booking, intake, and payment. The wrong platform locks digital waivers behind a higher plan tier, charges $20/month per additional staff member, or forces a choice between a marketplace-first tool and one built for your actual workflow. This article compares Booksy, GlossGenius, and ROXO Hub on the six factors that matter most to PMU professionals: client intake, deposit handling, booking flow, payment processing, pricing, and mobile management.

How We Evaluated These Platforms

PMU is not a walk-in service. A client books weeks in advance, completes a health history form, pays a deposit to hold a 3-hour slot, shows up for a cosmetic procedure, and returns for a touch-up 6–8 weeks later. Each platform was scored against six criteria that directly reflect that workflow:

1. Client Intake & Consent Forms — Can you collect a digital health history and signed consent before the appointment, without emailing a separate PDF?
2. Deposit & No-Show Protection — Can you optionally require a deposit at booking to filter uncommitted clients from a long, high-value slot?
3. Online Booking Flow — Is the client experience polished enough for a $600 cosmetic procedure, and does it work 24/7 without manual confirmation?
4. Payment Processing & Payouts — What are the per-transaction fees on a $500+ service, and how fast does the money arrive?
5. Pricing & Total Monthly Cost — What is the all-in cost once add-ons, plan tiers, and per-staff fees are factored in?
6. Mobile Management — Can you check your schedule, update client notes, or process a payment from your phone between appointments?

#1 ROXO Hub — Best Overall for Independent PMU Artists

Best for: Solo and small-team PMU artists who want every tool in one subscription without upgrade math or hidden add-ons.

ROXO Hub's defining advantage for permanent makeup artists is that the features you need most — digital intake forms, consent waivers, and no-show protection — are included at the base price. That matters when you compare it against GlossGenius, where forms require an upgraded plan, or Booksy, where adding a second artist costs an extra $20/month.

Client Intake Built for Cosmetic Tattooing

ROXO Hub's Forms & Waivers tool lets you build custom digital intake forms and consent documents and attach them directly to the booking flow. Clients complete their health history — contraindications, medications, skin conditions — and sign their consent form before they arrive. No paper, no chasing signatures on appointment day.

Optional Deposit & No-Show Protection

ROXO Hub lets you optionally require a deposit at booking if you choose to enable it — you set the amount and which services require it. A client who pays a $100 deposit to hold a 3-hour microblading slot has already demonstrated commitment, removing uncommitted appointments from your most valuable calendar blocks before they waste a slot. You can also store a card on file for additional no-show protection on future visits.

Same-Day Payouts

Most platforms hold funds 2–3 business days. ROXO Hub's Instant Payouts feature means revenue from a $600 Friday session is available the same day — not the following Tuesday.

Everything Else Included

The $39.99/month flat rate also covers a website builder (booking site live in 15 minutes — no separate Squarespace subscription needed), marketing tools, gift cards, automated client review requests, and a mobile app so you can manage bookings and payments from your phone between appointments. Clients book directly from your site and do not need to download any app.

#2 GlossGenius — Premium Design, Plan-Gated Forms

Best for: PMU artists already on the Gold plan who prioritize an aesthetically premium booking experience and a predictable flat processing rate.

GlossGenius has genuine strengths worth acknowledging. Its booking pages are beautifully designed — the kind of experience that feels appropriate for a $600 cosmetic procedure. The flat 2.6% payment processing rate (as of 2026 — verify directly) is competitive, especially on higher-ticket PMU services where variable rate structures add up over a full month of appointments.

The friction point for permanent makeup artists is forms. Digital intake forms and consent waivers — non-negotiable for any cosmetic tattooing practice — require the Gold plan at approximately $48/month (as of 2026 — verify directly). Starting on the Standard plan at $24/month and later discovering you need forms means doubling your subscription. For a solo PMU artist, the effective entry price of $48/month outprices ROXO Hub by $8/month while offering fewer total features.

Genius Forms

GlossGenius includes a smart form builder that auto-generates customized intake forms based on your specialty — a genuinely useful feature that reduces setup time. It is limited to the Gold plan, which is the tier any compliant PMU practice would need anyway once you account for the forms requirement.

Processing Rate Advantage

The 2.6% flat processing rate (as of 2026 — verify directly) applies regardless of card type. On a $600 microblading service, that is $15.60 in fees — a predictable number for financial planning, and one of GlossGenius's stronger arguments if you process high appointment volume.

#3 Booksy — Strong for Discovery, Expensive to Scale

Best for: New PMU artists in their first year of business who need marketplace visibility before they have an established referral network or strong social following.

Booksy's real differentiator is its built-in marketplace. Clients actively searching for permanent makeup services in your city can find, browse, and book you directly through the Booksy app — without you needing an existing following. For a PMU artist just launching, that organic discovery has real dollar value in the first 12 months.

The model works against you as your practice grows. Each additional staff member costs $20/month extra. Add a second artist and you are at $49.99/month minimum. Booksy Boost — the premium add-on for priority marketplace placement and marketing automation — starts at $49.99+/month (as of 2026 — verify directly). A two-artist studio with Boost enabled could be paying over $100/month before payment processing fees, which range from 2.49% + $0.10 to 2.69% + $0.30 per transaction (as of 2026 — verify directly).

Intake Forms and Deposits Included in Base Plan

Booksy does include custom intake forms and deposit collection in its standard plan — a genuine advantage over GlossGenius's Standard tier. You build your own forms, set which services require a deposit, and choose the deposit amount. Clients complete the form at the time of booking.

Marketplace Visibility

The Booksy marketplace is the platform's clearest differentiator. For PMU artists without an established Instagram following or referral base, appearing in a high-traffic local booking marketplace is a reasonable investment for the first year of business. Once your calendar fills on word-of-mouth and social media, the marginal value of that exposure declines while the subscription cost stays fixed.

Side-by-Side Comparison

Verdict: Which Platform Wins for PMU Artists?

For most independent permanent makeup artists, ROXO Hub is the clear winner. At $39.99/month flat, you get every feature that matters for a PMU practice — digital consent forms, optional deposit collection, instant payouts, a website builder, and marketing tools — without plan tiers or add-on calculations. One price, everything included.

GlossGenius earns second place on the strength of its design and processing rate. If you are already on the Gold plan and value a premium booking aesthetic for your clients, it is a solid tool. But starting fresh as a PMU artist who needs forms as a non-negotiable baseline, you are effectively paying $48/month — $8 more than ROXO Hub for a narrower feature set and no instant payouts.

Booksy belongs in the conversation only if you are launching a brand-new practice with zero existing clientele and need marketplace discovery to get your first 20–30 clients booked. Once your calendar fills via referrals and social media, the marketplace advantage diminishes while the per-staff and Boost costs remain fixed and growing.

Pricing, features, and product details above are based on publicly available information at the time of writing and may have changed. Always verify directly with each provider before making a purchasing decision. ROXO Hub strives for accuracy but makes no guarantees regarding third-party product information.

Frequently Asked Questions

What is the best booking software for permanent makeup artists?

ROXO Hub is the strongest all-in-one platform for independent PMU artists in 2026. At $39.99/month flat, it includes digital intake forms, consent waivers, optional deposit collection, instant payouts, and a built-in booking website — everything a PMU practice needs in one subscription with no feature gates or add-ons required.

Does Booksy work for PMU artists?

Booksy works well for PMU artists who are early in building their clientele and want marketplace exposure to attract new clients. Its base plan includes intake forms and deposit collection starting from $29.99/month (as of 2026 — verify directly). The main drawback is cost escalation: each additional staff member adds $20/month, and priority marketplace placement requires the Boost add-on at $49.99+/month.

Is GlossGenius good for microblading businesses?

GlossGenius has a premium booking experience and a competitive flat 2.6% payment processing rate (as of 2026 — verify directly). However, digital intake forms and consent waivers — mandatory for any cosmetic tattooing practice — require the Gold plan at approximately $48/month, not the Standard plan at $24/month. For PMU artists who need forms as a baseline requirement, budget for the Gold plan from day one.

Is Booksy worth it for PMU?

Booksy is worth it if you are launching a new PMU practice and need marketplace visibility to build your first clientele before you have a referral network or strong social following. For established artists whose calendars fill on word-of-mouth and Instagram, the marketplace value declines while the per-staff and add-on costs stay fixed — making other platforms more cost-efficient at that stage.

What is cheaper than GlossGenius for PMU artists?

Since PMU artists require digital intake forms as a baseline, GlossGenius effectively costs $48/month on the Gold plan. ROXO Hub at $39.99/month includes forms, waivers, instant payouts, a website builder, and marketing tools — making it both cheaper and more feature-complete for solo and small-team practitioners.

Do I need separate software for PMU consent forms?

No — a proper all-in-one platform handles this natively. ROXO Hub and Booksy both include digital forms attached directly to the booking flow, so clients complete their health history and consent before arriving. GlossGenius includes forms on the Gold plan. Relying on a standalone waiver service adds $25–$30/month in extra cost that the right platform eliminates entirely.

Can clients book PMU appointments online without calling?

Yes — all three platforms support 24/7 online booking so clients can schedule without calling or texting you directly. ROXO Hub, GlossGenius, and Booksy all allow clients to select a service, pick a time, and complete booking on their own. With ROXO Hub, clients book directly from your branded website and do not need to download any app to complete the process.